Innovation Strategy
An innovation strategy is essential for companies that want to gain competitive advantage.
Innovation strategy is not about selecting activities to pursue that are different from those of competitors. This is the myth that misleads. Selecting activities is not strategy. An innovation strategy is about creating winning products, which means products that are in an attractive market, target a profitable customer segment, address the right unmet needs, and help customers get a job done better than any competing solution. Only after a company produces a winning product or service should it consider what activities are needed to deliver that product or service. **
** Extracted from https://strategyn.com/innovation-strategy/